Author Promo

Yeah, I don’t know a whole lot about it — yet. I’m trying to learn as much as I can.

Like from these people. Check out some awesome posts:

This is way cool, and I learned a lot:
http://www.genreality.net/promotional-cargo-cults

This is hilariously funny, and I can’t believe I haven’t read a Maureen Johnson book yet:
http://www.maureenjohnsonbooks.com/2010/06/08/manifesto/

This is fascinating, from Betsy Lerner:
http://publishingperspectives.com/2010/11/should-i-tweet/

This is more about grass roots promotion:
http://marketingfloozy.wordpress.com/2009/02/09/a-booksellers-perspective-on-how-to-promote-your-book/

Who else has some great links to Author Promo suggestions? I’ll update the list.

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2 thoughts on “Author Promo

  1. My suggestions on Maureen Johnson books: Devilish is beyond awesome! 13 Little Blue Envelopes is good until the lame ending. Girl At Sea is really good. The Bermudez Triangle is quite dull. Suite Scarlet is very decent, but its sequel is very sequelish; it begins nowhere and ends farther along in nowhere.

    As for what sells books, for me, meeting the author at a reading or a book festival is a sure thing. I always get so curious that I end up buying something they wrote. I’ve bought some awesome stuff from people I’d never heard of before just by going to a book festival and/or reading. Neil Gaiman (2002 — I’d never heard of the guy before then), Ian Rankin (LOVE!!), Stewart Hall (he was a debut author brought in because Cornelia Funke was out sick). And lots more.
    And then there were some I ended up NOT liking but I’d bought their stuff anyway because I’d gone to a reading. Stephenie Meyer comes to mind here (no joke — I actually own TWO of her books autographed). And Doris Lessing. (Grumpy old bag. Can’t stand her. Can’t stand her writing. )
    At any rate, I’d definitely say that readings/signings help promote an author.

  2. I used to be a publicist…I know, horrible, huh? I’ve got enough tricks to fill a circus, but I’m sure these folks are smarter than I am! I’ll check the posts and get back to you with any additional ideas.

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